So what exactly is the point of a digitally signed autograph???

I received a text message from T-mobile offering an autographed and personalized Glen Perkins photo if I went over to their link and provided my name and email address!  I like sports. I like autographs. Who doesn't like free stuff?  So I went to the link.  After reading closer, I notice it said "digitally autographed picture".  I went ahead and gave the required info to see what this could possibly be.  I expected to be asked for a shipping address to mail it to, but no other info was required and the photo below appeared!

Glen Perkins digitally signed this photo to me.  Other than to post on your social media page I see absolutely no value, intrinsic or monetary, in this promotion for the consumer.  This is just an information grab from T-mobile and MLB!

Here is the original text/tweet:

@TMobile: Hey #MLB fans - Get @Glen_Perkins' personalized, digitally autographed pic from T-Mobile, FREE: http://t.co/1S26EQFAHp #MNTwins

m.twitter.com/TMobile